• Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
• Build blogs and teach conversational marketing and business relationship building techniques.
• For every video project purchased, ensure there’s an embeddable web version for improved sharing.
• Learn how tagging and other metadata improve your ability to search and measure the spread of information.
• Create informational podcasts about a product’s overall space, not just the product.
• Build community platforms around real communities of shared interest.
• Help companies participate in existing social networks, and build relationships on their turf.
• Check out Twitter as a way to show a company’s personality. (Don’t fabricate this).
• Couple your email newsletter content with additional website content on a blog for improved commenting.
• Build sentiment measurements, and listen to the larger web for how people are talking about your customer.
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